|Advertising inside the firewall|
Information Week has an interesting article about Google search appliances for inside corporate firewalls. The Google dude, Eric Schmidt, talks about this being an opportunity for Google to do better ad placement inside the corporate firewall, to a better educated, better paid victim group.
That seems like a really weird strategy to me. If corporations find something like a Google appliance useful, why on earth would you fund it through advertising to your staff? Especially as that advertising encourages them to view sites which are not part of your corporate network whilst they're meant to be doing work related stuff. Surely an appliance like this would be better off being funded by a metric spank-load of cash being paid out.
Money. A traditional model for the payment of goods and services.
Tags for this post: blog google corporate search appliance advertising business model
Related posts: The Decline and Fall of IBM: End of an American Icon?; Interesting morning chatting; Traffic based linkage spam?; Peter Vogel's latest gig; Young Achievers; MelbourneIT are into search engine optimisation?
posted at: 01:23 | path: /diary | permanent link to this entry