| Our experiment with corporate blogging a failure? |
- People aren't reading the blog, which results in it not being a good way of contacting people about stuff. Until people get better at reading it, you need to tell them there is new content there before they bother to go and read it.
- People don't read the blog because there isn't enough content.
- The first two are related.
- People need to run an aggregator to find out what is happening, and I happen to work with a bunch of people who aren't running aggregators already (only two of the 40?).
Well, TOWER's product development section has been playing with internal-only blogging for about a week now. So far there's been less than 10 posts, and fewer than that comments. All of this for a section of around 40 humans. The problems I see with the blogging so far?
So, who has suggestions on how to get people to actually start using this facility, or is the whole thing destined to be a big shiny failure?
posted at: 15:46 | path: /diary | permanent link to this entry
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